Implementing a digital marketing strategy for real estate developments is only half of the way to guarantee success, and thus be able to generate prospects and generate leads.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like https://www.skymarketing.com.pk/islamabad/capital-smart-city/
To really achieve your real estate sales goals, you must constantly analyze the results of the tactics you are implementing.
Knowing the strengths and weaknesses of your attraction and conversion methods will give you a broad overview of the areas in which you should pay more attention, as well as discovering how effective the tasks you have carried out with your digital strategy are.
Unlike what has been traditionally done, digital marketing offers you a series of indicators with which you can measure and track the performance of your website.
This goes beyond just knowing how many people visit you or what they do once they enter your page.
You also need to know how much influence you have in the real estate industry and who - and more importantly, what - your future buyers are like.
These key points that are presented as indicators to monitor are known as Key Performance Indicators (KPI for its acronym in English).
So that you know its functionality, we have prepared a list of aspects that will help you measure the effectiveness of your new online sales strategy.
1. VISITS TO YOUR WEBSITE
It is important to be aware of the traffic statistics of your site.
The more people join, the greater the chances of converting your impacts into leads.
2. VISITS TO YOUR BLOG
Becoming an opinion leader in the field of your industry is a fundamental task to accelerate the process of converting visitors to leads (potential customer).
The figure of this indicator will allow you –among other things– to know if your content is the right one to achieve your goals.
3. CONVERSION OF LEADS
This is one of the most important indicators because it is just when you know and cultivate your potential buyer.
Converting visitors to leads lets you know how compelling and effective your strategy is.
4. ACTUAL SALES
This KPI allows you to know if the number of leads generated is adequate to close the sale.
A good company website needs to meet business objectives . And one of the most obvious is avoiding visitor abandonment.
This requires having a good design, being easy to navigate and the main Call-to-action, among other elements, on the home page.
If it is well designed and has a comprehensive strategy behind it, your website can be an investment for the success of your real estate business . But what to do if it doesn't work?
Once you analyze your strategy, it is time to see what are you doing wrong to direct qualified leads to your website ?
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