I know ... the Oscars are over and nobody talks about them. Perhaps I should have written this article a long time ago, but only now did I get to see American Sniper from a business perspective.

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Based on the film masterfully directed by Clint Eastwood, I will try to draw some parallels between American Sniper and what you must do every day to optimize your Inbound Marketing methodology.


Snipers are some of the most highly trained people in the United States Armed Forces. You have to be just as well trained if you are going to conduct an Inbound strategy in your company.

You know that the inbound methodology is complex and requires an understanding of many attraction marketing practices to get it right.

If you are considering tackling this on your own, without the help of an outside expert, make sure that both you and your team are trained, experienced and highly qualified. If they are not, you will not achieve the desired results.


These snipers are especially focused on protecting the soldiers in front of them. Your mission is clear and nothing will stand in your way. They understand their part of the mission, and they know that if not, someone could die.

Now, what we do in a company is not life or death, but you need to focus and understand the mission.

It's easy to get distracted, especially with so much content on social media. Be sure to follow a monthly editorial calendar and include goals for each 30-day period.

This prevents the team from focusing on the content, context, and conversations necessary to move the numbers up and to the right. If you feel like you can't, you may need to find an inbound marketing agency.


I know that when a sniper makes a mistake, someone who doesn't have to die could die. But, what I really want to say is that snipers cannot hesitate.

The same goes for inbound marketing. You cannot freeze for fear of making a mistake. You have to try creative, innovative actions if you want to attract the attention of your audience, that they return to your website and convert those people into potential customers.

Most of the time, what you learn from failure is just as important as what you learn from success.

In fact, you could argue that we've learned more from the times when ideas didn't work than from those times when our ideas worked great.


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Topic revision: r1 - 08 Apr 2021, JamesBetterson
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